Case Study: How CIA Foodies & Create Built a Strong Brand Presence

(Branding | Social Media Strategy | Content Creation)

Ready to Build Your Brand’s Growth Engine?

Introduction

When CIA foodies, a boutique cooking studio, approached us, they had passion but no clear brand identity.
Their classes were loved by those who attended — but online, they struggled to stand out, tell their story, and build trust with new students.
Our mission was to help them craft a strong, inviting brand presence that reflected their warmth and expertise, while also making it easier for people to discover and book their classes.

Fresh ingredients being prepared on a rustic wooden table, showcasing vibrant vegetables and hands at work.

⚡ Aims

  • Develop a unique and relatable brand identity that connects with cooking enthusiasts
  • Create a clean, welcoming website that matches the brand feel and makes booking simple
  • Craft engaging social media campaigns that tell the story behind their classes and people
  • Build a brand theme that feels consistent across all channels (online & offline)
  • Set the foundation for organic growth through authentic content and presence.

✅ Method

We led with a brand-first, creative approach:

  • Defined CIA & Create’s brand voice and tone — friendly, approachable, and passionate about food
  • Designed a cozy yet professional brand theme with carefully chosen colors, fonts, and imagery
  • Developed a website that reflects the brand’s warmth while making class booking effortless
  • Produced creative campaigns that showcase student success, behind-the-scenes moments, and founder stories
  • Helped set up organic discovery channels (Google profile, local directories) as supporting touchpoints
Close-up of crispy spring rolls served with dipping sauce and garnishes.

The Results

The brand transformation delivered visible and lasting impact:

  • 🌟 CIA & Create now has a recognizable brand identity that builds trust with new audiences
  • 🎨 Social media engagement increased through storytelling posts and creative campaigns
  • 🚀 Website bookings improved by 38% as the new design made it easier to convert visitors
  • 💬 An average of 10-12 new inquiries per week from website, social media, and organic channels
  • 🌱 Built a strong brand foundation ready for future expansion into online classes

Discussion

This project shows the power of focusing on brand clarity and creative storytelling first — before pushing aggressive marketing tactics.


For Cook & Create, defining their voice, visual theme, and community stories unlocked consistent growth and loyalty.
A brand that feels real, warm, and professional attracts more than just customers — it builds a following.

Recommendations

  • For creative studios and educators looking to grow:
  • Start with your brand story and identity — make people feel connected
  • Build a website that reflects your brand warmth and makes booking simple
  • Use creative campaigns to tell stories, not just sell services
  • Keep your brand theme consistent across all touchpoints
  • Focus on organic brand growth before investing heavily in paid ads
Working with the team helped us bring our vision to life. Our brand feels stronger, and our classes are reaching more people every week.
Ananya Sharma
Founder of Cook & Create

Ready to craft your own brand growth story?

Let’s build your brand’s next success chapter together.

Let's Talk
Scroll to Top